
BRANDING
Traditionally Rooted




Coffee farmers, mainly smallholders, often receive low prices for their crops, making it difficult to sustain their livelihoods. Without the organization of fair trade coffee, customers do not see the value that farmers participate in producing coffee beans. So how can how can we highlight the appreciation farmers have for producing coffee beans.
Traditionally Rooted, brand embodies a sense of being grounded, traditional, and deeply rooted. This connects to Don Bosco’s story, where farming families have passed down their land for generations—making them, in essence, born coffee farmers.
SparkSmiles





SparkSmiles is a supportive wellness brand designed to help youth experiencing anxiety or mental health challenges develop healthier, more positive self-talk from the comfort of their own homes.
Through thoughtfully designed wellbeing boxes, SparkSmile provides everyday items featuring uplifting affirmations and encouraging messages, such as positive affirmation notes, a guided reflection journal, pens, pins, stickers, and a cozy sweater.
These reminders help young people practice speaking kindly to themselves and build a more positive mindset & environment around them.