
TYPOGRAPHY
Spreadsheet & Banner





Designing a spreadsheet and a banner for the car brand Cadillac, using a clean font while focusing on hierarchy and adding icons to the spread that works well with the image. We were given several images to display within our spread and banner as one of the challenges of this project was to work with image and text and blend them well together. I wanted to insert eye-catching icons because icons also speak as words while not making my spread and banners so text-heavy.
Social Ads and Billboards





Wild Apex Adventures is a premium outdoor adventure company that offers guided experiences for thrill-seekers and nature lovers. Working with type and image, I created two social ads and three billboards. I wanted to use the colours from the images to add those colours to my type so that the type reflects well with the image. Choosing the font, I decided to pick a rough font to go with the theme of my ad/billboard, then blends well with the background.